CONSULTING
Is your nonprofit or small company struggling?
David Yates has successfully run two well-known companies with global activity and footprints. As the CEO of the Ironman Triathlon Company (World Triathlon Company) in the 90’s and as the CEO of Clearwater Marine Aquarium for more than 14 years, Yates has developed proven models and leadership skills that made both companies global successes. The Ironman Company sold for nearly $1 billion in 2015 and Clearwater Marine Aquarium went from being one of the lowest rated nonprofits to one of the top 2-3% under his leadership. Yates has mentored numerous business leaders, especially in the nonprofit world, large and small.
Yates takes on a limited number of clients, and has a proven track record of turning around the major nonprofit he has operated (Clearwater Marine Aquarium), having won a national turnaround award by the Turnaround Management Association. Yates’ services include but are not limited to the following:
• Nonprofit Organizations:
o Turnaround strategies
o Strategic planning
o Board development
o Optimization of current revenue streams
o Development of new revenue streams
o Development of marketing plans
o Media planning
o Social media platform strategies
o Brand development
o Financial reporting
• Small Business:
o Strategic planning
o Marketing & Media planning
o Brand building
o Social media platform strategies
Want real results for your small company or nonprofit? Below are three charts that show the award winning results from David Yates’s fourteen-year tenure as CEO at Clearwater Marine Aquarium. The first highlights Total Revenue growth, the second chart details guest attendance growth (the primary driver of CMA’s revenue), and the third chart shows the rise in the overall rating of Clearwater Marine Aquarium, by the gold standard of Charity Navigator. CMA is one of the most highly rated nonprofits in the country, and it started as one of the lowest rated at the beginning of Yates’s tenure.
CMA Total Revenue 2007-2019
"David Yates has been a mentor of mine over the last 10 years. I started a non-profit organization in 2004 as an Occupational Therapist fresh out of college. I had no "business experience" and all I had was a vision of helping the limb loss community. Over the years and learning how to manage this organization, we grew from one camp in Maine with just four families to ten camps nationwide impacting thousands of lives. Over the years I have sought out the leadership of David Yates. The conversations that I have had with him have been priceless. Not only has he provided me with the business perspectives and financial outlooks, but most importantly his belief in myself as a leader has given me the confidence to know that my vision is worthwhile. His ability to empower and motivate me to strive for more has allowed me to restructure the model for how we manage our camp programming and has opened up my vision for me to "believe" that expansion will happen! The mentorship with David Yates has allowed me to see that being a mentor is not about how much you gain for yourself...it is about how much of your own energy that you pour into others…..the impact exponentially has changed the lives of others! Thank you, David, for showing me what it
means to be a leader and what it means to work hard to strive to make a difference in this world."
Mary Leighton
CEO
No Limits Foundation/Camp No Limits
www.NoLimitsFoundation.org
David Yates – "The Multi-Talented, Creative David Yates! David came into my life just as our little nonprofit was trying to make a name for itself. David took an interest in our feeding the food insecure children of our county and loved how we took such a serious issue and made it something everyone wanted to touch. David remembered his start and the struggle to launch a starter nonprofit. He was intrigued by our mission and offered his expertise to us – just when we needed it most. Through David’s straight on approach and consulting we were able to take our nonprofit from a family affair to a growing community awareness level. He helped us get recognized in the community and opened marketing doors for us. David is a genius. A good man with an inquisitive mind and generous heart who is always willing to help improve his community."
Gina Wilkins
Founder & CEO
The Kind Mouse
www.TheKindMouse.org
